As a copywriter, I’ve worked with major national retail companies in various capacities, writing customer-facing email copy and subject lines, marketing copy, coupons, radio ads, blog posts, and SEO-friendly copy, as well as naming products and product lines. I’ve written copy across dozens of product categories to improve SEO results, researched and developed blog content, layout and category titles. I’ve conducted site cleanup to ensure all copy, links and images are accurate and up to date. I’ve conducted competitive analysis and stayed abreast of industry trends. I’ve collaborated with customer service teams to create copy focused on guest issues in order to reduce incoming inquiries.